Internal market research is carried out in the areas specified in the individual or collective applications of SME entities. The directions of market research conducted on the initiative of the Small and Medium Business Development Agency (KOBİA) are determined by the Agency based on the results of surveys conducted among entrepreneurs, as well as on documents adopted in connection with the socio-economic development of the country. It should be noted that internal market research is an activity carried out for the purpose of determining the current situation of the market. Market research provides the entrepreneur with detailed information on sector development, production and export opportunities, required workforce, sales, competitors, documentation, consumer opinions, prices, state support measures, etc. Entrepreneurs can apply to KOBİA for the conduct of internal market research.
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